100% refrigerated air. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Apurva Wahul for joining us. Want to get in on the action and talk with other cool CRO people? Then you should probably…
One Sentence Takeaway
I’m a busy person; give me the TL:DR
Landing a role in the CRO field requires having multidisciplinary skills, finding the right company fit, and effective networking.
The Notes
What we discussed this week
- CRO Career Pathways
- CRO is a multidisciplinary approach, not a singular industry
- Network to find companies with experimentation programs
- Adjacent disciplines like UX, analytics, and product management are valuable
- Figure out what your “T-shaped” skillset is
- Startups offer opportunities to engage in multiple disciplines within a single role
- UX and Behavioral Analytics
- Importance of understanding user behavior through analytics
- Filtering out noise in data to focus on relevant metrics
- Understanding device data and traffic sources
- Experiment Targeting Techniques
- Balancing noise reduction and accurate targeting
- Refining test targeting with scroll depth and event-based conditions
- Use of Intersection Observer for element visibility detection
- Social Proof in UX
- Social proof doesn’t always enhance user experience
- Placement and timing of social proof are crucial for effective relevance
- Transcription and Summarization Automation
- Use of live meeting transcription software
- Separate content extraction and formatting into separate processes
- Generating JSON helps organize transcript data
- Provide the LLM with templates to improve consistency
The Quotes
Standout quips from this week
- Networking is really important because you’ll find out about roles or openings, even if they’re not CRO. – Craig Sullivan
- If you think of it like a T, the T-shaped sort of skill level. – Iqbal Ali
Book Club
Relevant reads recommended this week
No books this week, sorry!
CRO Link Digest
Useful and thought-provoking content shared this week
- Boosting Sign-ups and Orders by Removing Social Proof – newsletter article from Conversion
- UX writing: Using voice principles and a tone map to write consistently – Medium article from UX Collective by Paavan
- UX writing 101: A beginner’s guide to mastering tone of voice – Medium article from Design Bootcamp by Haley Hougardy
- The Four Dimensions of Tone of Voice in UX Writing – YouTube video from Nielsen Norman Group by Kate Moran
- Identifying AI-Driven Traffic in GA4 Analytics – article from ChatGPT
- Test & Learn Community – an online community for networking with and learning from CRO professionals
- Experimentation Jobs – job board for Experimentation & CRO roles
- Experiment Nation – community of Conversion Rate Optimizers and Product Experimenters
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.
- Personal Experiences with Pets
- Dogs reacting to treats and toys
- Freeze-dried chicken as a popular pet treat
- The movie Idiocracy
- Its satirical take on future intelligence
- Crocs as a fashion statement
- Travel and Vacation Planning
- Balancing family trips with personal and professional commitments