The GRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
Notes From Recent Roundtables
GRO Talks 267
Running experiments with clear hypotheses, pre-mortems, and risk-aware thresholds helps ensure valuable learning even from inconclusive tests.
GRO Talks 266
Ensuring proper script placement and performance testing is critical to reliable experimentation and improved user experience.
GRO Talks Podcast
The companion podcast for the GRO Roundtable. A bite-sized chunk of content summarizing a recent roundtable discussion topic. Hosted by Matt Beischel and Iqbal Ali.
Latest Episodes
Episode 29: Novelty and Familiarity Effects
Novelty and familiarity effects are often overstated but rarely proven in practice.
Episode 28: Test Targeting Conditions
We cover the basics of test targeting; including triggering mechanisms, multi-stage triggering and tool differences with guest Jonas Alves.