Let’s talk about Growth, Research, and Optimization

Topic – GRO Talks Roundtable 291

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Traffic Sources and Segmentation

Session 291: March 28, 2026

Here, have some conversation starters:

  • How should experiment prioritization differ by traffic source and user intent?
  • What risks do segmentation strategies introduce to metric validity across experiments?
  • When should product teams treat traffic segments as separate customer funnels?
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