CRO Roundtable 213
August 9, 2024 It’s just a thin veneer of paint on a wheel. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, and Slobodan Manić for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. One Sentence Takeaway Automating repetitive tasks using […]
CRO Roundtable 212
August 2, 2024 We need to do another iteration of this, and that’s fine. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, and Craig Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, August 9. This Time We Discussed: […]
Episode24: Testing Big and Testing Small
https://www.youtube.com/watch?v=_sU-Ldlbi78 Matt Beischel and Iqbal Ali discuss the nuances of testing at different scales in experimentation—referred to as “testing big” and “testing small.” The conversation, initiated by a topic suggestion from regular CRO Roundtable attendee Shirley Lee, explores the complexity and impact of various tests. They emphasize that not all tests yield proportional outcomes; a […]
Episode22: Authenticity in Case Studies
https://www.youtube.com/watch?v=_sU-Ldlbi78 In this episode, Matt and Iqbal explore what constitutes a case study, emphasizing the need for transparency in reporting experiment results; including statistical data, sample sizes, and the analysis and recommendations derived from those statistics. Case studies should not only demonstrate competence but also avoid misleading claims of exceptionalism. Authentic case studies should provide […]
CRO Roundtable 193
February 16, 2024 I hope this message finds you well. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, February 23. This Time We Discussed: […]