The Person in Personalization
As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch.
GRO Talks 259
Prioritizing QA in experimentation is essential to prevent costly mistakes, ensure accuracy, and streamline processes.
Empire of AI
When AI expert and investigative journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, the organization was meant, its leader Sam Altman told us, to act as a check against more purely mercantile, and potentially dangerous, forces. What could go wrong?
Sullivan, Marcella
Shah, Sandeep
Nizamuddin, Syed
Saha, Debanjana
GRO Talks 258
Personalization in digital experiences requires careful testing and infrastructure to truly enhance user engagement and conversion rates.
Ali, Iqbal
Beischel, Matt
