CRO Roundtable 219
September 20, 2024 I hope this message finds you well. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Jakub Linowski, and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, September 27. One Sentence Takeaway Targeting […]
CRO Roundtable 218
September 13, 2025 Am I mistaken in thinking that this is the best idea ever? It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, Jorden Lentze, and Marcella Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. […]
Episode 26: When to Decide What Metrics to Track
The importance of selecting the right metrics for tests and research.
CRO Roundtable 215
August 23, 2024 I can no longer hold a normal conversation. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Slobodan Manić, Mike Kust, and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. This Time We […]
CRO Roundtable 214
August 16, 2024 Stay a while and listen. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Shiva Manjunath, Craig Sullivan, Nils Koppelmann, and Slobodan Manić for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. One Sentence Takeaway Integrating […]
Episode 25: What’s Your Primary Metric?
Your primary metric should align with specific goals rather than solely focusing on conversion rates. Consider multiple metrics to gain comprehensive insights.
CRO Roundtable 213
August 9, 2024 It’s just a thin veneer of paint on a wheel. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, and Slobodan Manić for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. One Sentence Takeaway Automating repetitive tasks using […]
CRO Roundtable 212
August 2, 2024 We need to do another iteration of this, and that’s fine. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, and Craig Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, August 9. This Time We Discussed: […]
Episode24: Testing Big and Testing Small
https://www.youtube.com/watch?v=_sU-Ldlbi78 Matt Beischel and Iqbal Ali discuss the nuances of testing at different scales in experimentation—referred to as “testing big” and “testing small.” The conversation, initiated by a topic suggestion from regular CRO Roundtable attendee Shirley Lee, explores the complexity and impact of various tests. They emphasize that not all tests yield proportional outcomes; a […]
Episode22: Authenticity in Case Studies
https://www.youtube.com/watch?v=_sU-Ldlbi78 In this episode, Matt and Iqbal explore what constitutes a case study, emphasizing the need for transparency in reporting experiment results; including statistical data, sample sizes, and the analysis and recommendations derived from those statistics. Case studies should not only demonstrate competence but also avoid misleading claims of exceptionalism. Authentic case studies should provide […]