CRO Roundtable 246
AI and similar tools are transforming automation, research, and CRO workflows—but thoughtful implementation still matters more than flashy features.
Gap Selling
People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
Show Your Work!
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.
Reinventing Organizations
The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. The epidemic of organizational disillusionment goes way beyond Corporate America-teachers, doctors, and nurses are leaving their professions in record numbers because the way we run schools and hospitals kills their vocation. Government agencies and nonprofits have a noble purpose, but working for these entities often feels soulless and lifeless just the same. All these organizations suffer from power games played at the top and powerlessness at lower levels, from infighting and bureaucracy, from endless meetings and a seemingly never-ending succession of change and cost-cutting programs.
CRO Roundtable 244
Poorly managed client onboarding and AI overhype underscore the critical importance of context, communication, and realism in tools and services.
Company of One
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.
CRO Roundtable 243
Precise A/B testing and genuine engagement drive effective CRO strategies and authentic user experiences.
CRO Roundtable 242
Prioritize maintaining a small, focused business to reduce stress and increase value without the complexities of scaling.
CRO Roundtable 241
Experimentation Island was an intensive, valuable conference that highlighted differences in experimentation culture between the US and Europe, emphasizing networking and knowledge exchange.
CRO Roundtable 240
Prioritizing QA in experimentation is essential to prevent costly mistakes, ensure accuracy, and streamline processes.