Let’s talk about Growth, Research, and Optimization

Reinventing Organizations

Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness

The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. The epidemic of organizational disillusionment goes way beyond Corporate America-teachers, doctors, and nurses are leaving their professions in record numbers because the way we run schools and hospitals kills their vocation. Government agencies and nonprofits have a noble purpose, but working for these entities often feels soulless and lifeless just the same. All these organizations suffer from power games played at the top and powerlessness at lower levels, from infighting and bureaucracy, from endless meetings and a seemingly never-ending succession of change and cost-cutting programs.

CRO Roundtable 244

Poorly managed client onboarding and AI overhype underscore the critical importance of context, communication, and realism in tools and services.

Company of One

Company of One: Why Staying Small Is the Next Big Thing for Business

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.

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Precise A/B testing and genuine engagement drive effective CRO strategies and authentic user experiences.

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Prioritize maintaining a small, focused business to reduce stress and increase value without the complexities of scaling.

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Experimentation Island was an intensive, valuable conference that highlighted differences in experimentation culture between the US and Europe, emphasizing networking and knowledge exchange.

CRO Roundtable 240

Prioritizing QA in experimentation is essential to prevent costly mistakes, ensure accuracy, and streamline processes.

CRO Roundtable 239

Ensuring statistical integrity, mitigating bias, and properly using AI in experimentation are crucial to meaningful CRO insights.

CRO Roundtable 238

Accessibility and user inclusivity are not just ethical obligations but strategic advantages that can significantly increase reach and usability for everyone.

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Cross-functional skills, strategic testing, and AI-driven innovations are pivotal for the future of product management and experimentation.