Topic – GRO Talks Roundtable Holiday Hiatus 2026
Happy Holidays! The roundtable will be on holiday hiatus until January 9, 2026.
Topic – GRO Talks Roundtable 279
Simulating Behavior with Synthetic Users What synthetic users are actually good at today Where simulated behavior breaks down fast How teams are using them to shape experiments and ideas
GRO Roundtable 278
Experimentation programs fail without aligned incentives, psychological safety, and organizational support for learning through failure.
Topic – GRO Talks Roundtable 278
What We learned from Experimentation Elite Winter 2025
GRO Talks 277
Responsible experimentation requires careful review, legal alignment, and awareness of risks when optimizing user experiences.
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The integration of AI in experimentation is limited by its inability to predict user behavior accurately.
A Mind at Play
The story of Claude Shannon—one of the foremost intellects of the twentieth century and the architect of the Information Age, whose insights stand behind every computer built, email sent, video streamed, and webpage loaded.
Design for Impact
A down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.
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Prioritize clear experimentation maturity: emphasize data quality, bias mitigation, and tailored prioritization over one-size scoring.
Interstitial Ad – Experimentation Elite December 2025
Hey all you cool GRO People! GRO Talks Live returns to the winter 2025 Experimentation Elite conference with a heaping helping of in-person roundtable sessions, and we want to see you there! GRO Talks Live Roundtables December 9th, 2025 155 Bishopsgate, London, EC2M 3YD Get Your Tickets Now