Evil by Design
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques.
Hooked
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Responsible AI
Guides readers step-by-step through the process of establishing robust yet manageable ethical AI initiatives for any size organization, outlining the three core pillars of building a responsible AI strategy: people, process and technology.
GRO Roundtable 282
AI and CRO shortcuts promise speed but risk trust, ethics, and long-term value without skilled human judgment.
Topic – GRO Talks Roundtable 282
Session 282: Utilizing Pre-test Power Calcs How do you balance desired power against time to launch in experiments? Strict power thresholds often stall experiments more than they improve decisions. Underpowered tests lead teams to trust noise as signals and misallocate resources.
Topic – GRO Talks Roundtable 280
The limits of experimentation maturity When “leveling up” stops improving outcomes Process theater versus real impact Knowing when less rigor is actually better
Williams, Dewi
Stockmeier, Friedolin
Stoleriu, Andrei
McCarthy, Kevin
