CRO Roundtable 255
Structured context, smart metrics, and disciplined testing turn noisy data into reliable optimization insight.
CRO Roundtable 254
Reframing experimentation as a decision-making tool helps overcome resistance and demonstrate long-term value.
CRO Roundtable 251
Experimentation measurement is evolving toward sophisticated quasi-experimental models as traditional A/B testing becomes less feasible in real-world environments.
CRO Roundtable 250
Clear, adaptable experimentation systems built around existing data workflows lead to smoother processes and better decision-making.
CRO Roundtable 249
Understanding and bridging the cultural and organizational divides between CMOs and CROs is key to advancing data-driven experimentation.
CRO Roundtable 248
Automated experiment updates should only trigger when action is needed to avoid information fatigue and drive meaningful engagement.
CRO Roundtable 247
Multi-armed bandits (MABs) can optimize short-term decisions when type 1 error control isn’t essential, but AB testing remains vital for learning and confidence in results.
CRO Roundtable 246
AI and similar tools are transforming automation, research, and CRO workflows—but thoughtful implementation still matters more than flashy features.
Gap Selling
People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
Show Your Work!
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.