The GRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
Notes From Recent Roundtables
GRO Roundtable 257
Prioritize experimentation quality over quantity by aligning tests with real business problems, clean data structure, and long-term value.
GRO Roundtable 256
Landing a role in the CRO field requires having multidisciplinary skills, finding the right company fit, and effective networking.
GRO Talks Podcast
The companion podcast for the GRO Roundtable. A bite-sized chunk of content summarizing a recent roundtable discussion topic. Hosted by Matt Beischel and Iqbal Ali.
Latest Episodes
Novelty and Familiarity Effects
Novelty and familiarity effects are often overstated but rarely proven in practice.
Test Targeting Conditions
We cover the basics of test targeting; including triggering mechanisms, multi-stage triggering and tool differences with guest Jonas Alves.