The GRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
This Week's Roundtable Topic
When Should You Start A/B Testing?
Session 288: March 6, 2026
Here, have some conversation starters:
- What minimum conversions justify running an A/B test?
- Should you only A/B test after a feature has steady user traffic?
- When is it acceptable to A/B test algorithmic changes in production?
Notes From Recent Roundtables
GRO Roundtable 286
UI revamps fail when teams chase aesthetics or ego without defined problems, rigorous measurement, and incremental validation.
February 23, 2026
GRO Roundtable 285
AI and CRO shortcuts promise speed but risk trust, ethics, and long-term value without skilled human judgment.
February 13, 2026