Let’s talk about Growth, Research, and Optimization

The GRO Roundtable

Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!

Weekly, every Friday; don’t forget to add it to your calendar.

Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT

Virtually, camera optional, but preferred.

This Week's Roundtable Topic

Moving to the Product Operating Model

Session 292: April 3, 2026

Here, have some conversation starters:

  • How do CRO metrics fit into a product operating model?
  • Who should own experimentation decisions when product, analytics, and engineering disagree?
  • What are the best ways to prioritize initiatives in a product operating model?

Notes From Recent Roundtables

GRO Roundtable 289

Predictive, pattern-based CRO approaches create an illusion of certainty that can mislead decision-making unless grounded in real experimentation and contextual understanding.

Read the Session Notes »

GRO Roundtable 287

Experimentation programs rarely stall for purely technical reasons; cultural incentives, flawed processes, weak data practices, and human bias all compete to shape outcomes.

Read the Session Notes »