The GRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
This Week's Roundtable Topic
Traffic Sources and Segmentation
Session 291: March 28, 2026
Here, have some conversation starters:
- How should experiment prioritization differ by traffic source and user intent?
- What risks do segmentation strategies introduce to metric validity across experiments?
- When should product teams treat traffic segments as separate customer funnels?
Notes From Recent Roundtables
GRO Roundtable 287
Experimentation programs rarely stall for purely technical reasons; cultural incentives, flawed processes, weak data practices, and human bias all compete to shape outcomes.
GRO Roundtable 288
Experimentation teams must balance statistical rigor, business risk, and practical constraints (especially traffic limitations) rather than blindly following rigid testing thresholds or methodological dogma.