A Mind at Play
The story of Claude Shannon—one of the foremost intellects of the twentieth century and the architect of the Information Age, whose insights stand behind every computer built, email sent, video streamed, and webpage loaded.
Design for Impact
A down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.
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Prioritize clear experimentation maturity: emphasize data quality, bias mitigation, and tailored prioritization over one-size scoring.
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Running experiments with clear hypotheses, pre-mortems, and risk-aware thresholds helps ensure valuable learning even from inconclusive tests.
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Ensuring proper script placement and performance testing is critical to reliable experimentation and improved user experience.
Levrant, Jamie
Swinstead, David
Crowell, Collin
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Strong experimentation requires careful governance, validation, and context-specific analysis rather than overreliance on tools or surface metrics.